Barefoot and Company Places Confidence in Energy-Efficient Product Lines to Forge Through Recession

Charlotte, NC - (February 22, 2010) – Many businesses experienced sharp declines in their bottom lines as the foreclosure epidemic spread from the east to west coasts. Last year Mecklenburg County saw a 44% increase in foreclosures in a 10 month period compared to the total number of foreclosures in the previous year, according to an article by Danny Gibson on The mortgage crisis coupled with a fledgling unemployment rate has taken a toll on small businesses whose primary business activity centers around the real estate industry.  In response, many small businesses, are implementing strategies to forge ahead despite the economic temperament. One local small building supply company, Barefoot and Company is taking measures to circumvent the challenges of the recession to survive.

The company, which was established in 1971, experienced substantial growth in the new home market with builders and developers representing the bulk of its customer base. Now the company has shifted its focus by using the expertise gained with builders and developers to further expand its retail market share with emphasis on direct consumers. In addition to implementing a new marketing strategy, the company is encouraging customers to invest in durable, quality and economically advantageous products by promoting their energy-efficient brands. Acknowledging The Home Energy Efficiency Improvement Tax Credit provision under The American Recovery and Reinvestment Act of 2009, the company’s executive leaders hope retail customers will take advantage of this extended offering which will be effective through December 31, 2010.

The Act benefits consumers who purchase and install energy-efficient products with a tax credit of 30% of the price of the product up to $1500. Eligible products under the Home Energy Efficiency Improvement Tax Credit include roofs, heating and cooling equipment, insulation, doors and windows. Barefoot and Company’s product lines include energy-efficient windows and patio doors by Silver Line®  and Andersen®. The company’s Quality Assurance and Marketing Manager, Laura Barefoot, is already noticing an increase in the number of inquiries about their energy-efficient Silver Line and Andersen window and door products.

“We have experienced a notable increase in the number of phone calls from Charlotte homeowners wanting to learn more about our energy-efficient window and door products. I surmise many of the callers are motivated by the tax credit but overall I believe people are searching for ways to save costs on their energy bills. With the type of brands that we carry, customers are guaranteed high quality, cost effective products,” said Barefoot.

Windows and doors such as the products available through Silver Line and Andersen are made of double pane glass and are considered low-maintenance for conservative energy consumption.
Added Barefoot, “If an individual is in the market for new or replacement windows, now is the time to act. A small investment on the front end will have a positive and long lasting effect on your wallet.”

About Barefoot and Company

Barefoot and Company is Charlotte's leading supplier and installer of specialty products to the building industry. They are a single source turn key supplier of shower doors, mirrors & specialty glass, closet systems, windows & screens, exterior doors, bath accessories, door hardware & locks and blinds, shades and shutters. Since1971, the NHQ certified company remains committed to quality products, processes and people. For more information, visit

MEDIA CONTACT: Rachel Cogar (704) 644-7788,